UnelmaUnelmaResources · Contacts · Brand assets
Media Kit
Everything you need to talk about Unelma: our mark, our colours, and the simple rules that keep the brand consistent. Please use these assets with care.
Brand assets
Logos, wordmarks and product imagery for editorial use, available on request.
Request the press kitOur logo
The Unelma lockup pairs the wordmark with the butterfly mark. Use the version that stays legible on your background.
Clear space
Please do not edit, change, distort, recolor, or reconfigure the Unelma logo. Keep at least one mark-height of clear space around it on every side.
Colours
White and black. The work on the page is the colour, so the brand around it stays out of the way. There is no accent tint and no gradient anywhere near the mark.
Canvas
#FFFFFF
Every page begins here
Ink
#121212
Type, marks and buttons
Black
#0A0A0A
Full-bleed dark sections
Muted
#6E6E6E
Secondary text, ink at 60%
Hairline
#E5E5E5
Borders, ink at 10%
One exception, and it is not a colour: the primary button carries a brushed-chrome animation, the same metal as the butterfly. It belongs on buttons only, never on the mark or behind type.
Typefaces
Two faces, one job each. Set headlines in Open Sans and everything a reader reads in Inter. Both are open licence, so an article or a deck can match without asking us.
Don’t search for it. Create it.
Bold, tight tracking. Every page title and section head, self-hosted.
Turn what you wish existed into fashion.
Regular and medium. Body copy, labels, interface, numbers.
Do’s and don’ts
A quick reference for treating the Unelma logo with respect. Tap a box to expand it.
- Keep clear space around the mark on all sides.
- Use white or black, whichever stays legible on your background.
- Scale the lockup proportionally — wordmark and mark together.
- Place the logo on clean, uncluttered backgrounds.
