UnelmaUnelma

Careers

Build the future of fashion with us.

A small team building the platform where anyone can design, launch and sell a fashion brand. Come build it with us.

Our values, our success

Living by these is what lets us work from anywhere, trust each other, and still ship work we're proud of.

Open roles

A small team building the platform where anyone can design, launch and sell a fashion brand.

Unelma is building a next-generation creative platform for fashion, enabling anyone to turn ideas into designs, remix inspiration, and launch new collections using AI-powered tools. The platform removes traditional barriers such as sewing skills, costly tools, and industry access, opening fashion creation to millions who already shape fashion culture. Inspired by the simplicity of “vibe coding,” Unelma makes fashion creation as intuitive as expressing an idea through words, sketches, or references. Beyond tools, Unelma is building a network where creators and brands collaborate to shape the future of fashion. The company’s ambition is to transform fashion consumers into fashion creators and power the creative and demand layer for the next era of fashion.

What you'll do

  • — As the Founding Social Media Lead, you will own Unelma’s social presence across key platforms, defining and executing the strategy to grow and engage our community. On a day-to-day basis, you will plan content calendars, write and publish posts, optimize profiles, and experiment with new formats that tell the story of Unelma’s vision and product. You will monitor performance metrics, manage community interactions, and collaborate closely with the founding team to align social narratives with product launches and brand initiatives.
  • — This is a remote contract role, offering flexibility while requiring strong ownership, consistency, and proactive communication. This is a founding role with equity under a vesting agreement, designed for someone who wants to build with us from the early days and grow with Unelma.

Who you are

Demonstrated skills in Social Media Marketing and Social Media Optimization (SMO) to grow and engage audiences across platforms. Ability to develop and execute effective Content Strategy tailored to fashion, creator, and tech-forward communities. Strong Writing and Communication skills for clear, compelling storytelling and community engagement. Experience managing social channels for early-stage startups, creator platforms, or fashion-related brands is highly beneficial. Comfort working with analytics tools to track performance, iterate on campaigns, and report insights. Ability to work independently in a remote setting, manage multiple priorities, and collaborate asynchronously with a small founding team. Familiarity or interest in AI-powered creative tools, digital fashion, or the broader creator economy is a strong plus.

Lead Unelma's go-to-market in the United States — the single most important market for the platform's growth. You'll build the pipeline of designers, brands, and partners that turns Unelma into the default place where fashion brands are born.

What you'll do

  • — Own the US launch — pipeline, partnerships, and designer acquisition
  • — Build relationships with emerging designers, fashion schools, and industry communities
  • — Define pricing, packaging, and the commercial motion that scales revenue
  • — Represent Unelma at events, in the press, and across the US fashion ecosystem
  • — Partner with the founder on fundraising and company strategy

Who you are

A commercial leader with deep roots in US fashion, creator economy, or consumer technology. You've taken a product from zero to meaningful revenue, know how to open doors, and want to build the GTM motion of a company from the ground up.

We don't always have a role posted for what you do best. If you believe you belong at Unelma — designers, engineers, community builders, producers — send us an open application and tell us what you would build here.

Send your CV and a short cover letter. Include links to your portfolio, projects or profiles, and use your name and the role you're aiming for as the subject line. We read every application and reply to the ones we want to meet.